In 2012 I achieved my lifelong ambition to become a Doctor of Philosophy and was fortunate enough to do this combining my love for shoes and my passion for Creativity and Material Culture.

I am currently a Research Fellow in Product Lifetimes at Nottingham Trent University. I have previously held positions as a Senior Lecturer in Fashion Communication at Manchester Metropolitan University and as a Lecturer at Nottingham Trent University where I taught Design and Visual Culture, International Fashion Business, Fashion Marketing, Branding and Theory. I have also worked at the Hong Kong Design Institute.

Before moving into Academia, I worked in the Fashion Industry in Sales and Marketing.